Wednesday, 6 March 2013

The danger of the Ever Blue proposal

On Tuesday, all Manchester City season ticket holders received a 'Fan Survey' in which a proposal was being made to vote 'yes' or 'no' towards a new plan called Ever Blue. I sincerely hope the majority will understand the background meaning of this and will vote against it.

The Ever Blue means you must pay a 'deposit' of two seasons in advance 'to make sure you will keep your seat'. This comes now on top of your season ticket renewal. If you decline to pay for the deposit, than someone else in the waiting list shall do so in the end and you'll be moved out of your seat in two seasons from now.

In order to confuse the fans they stated: “fans may decline the purpose that someone else buys your seat”. But wait, by not paying the deposit – or you can't afford it – simply means that you're 'giving up your seat'. So are you then being moved elsewhere? Not if all those other seats are already claimed by other Ever Blue subscribers.

Where will this new idea lead to? It means that unpaid seats will be sold for a higher price to those who got a deeper pocket. Those who got more wealth will also spend more in the club shop. Is this a plan in order to gain more money due of the Financial Fair Play? Surely there are other ways to do so instead of forcing loyal fans out and replace them with people who got more money.

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